This research project will generate an immediately useful risk communication protocol to inform the public of the health hazards of carbon monoxide poisoning from unvented heat sources. The mental models framework as developed by Morgan, Fishhoff, Bostrom & Atman (2001) will be used to design the risk communication protocol. In addition, diffusion of innovations theory (Rogers, 2003) and entertainment education principles (Singhal & Rogers, 1999) will be used to develop a pilot communication protocol aimed at informing people of CO dangers to help reduce the likelihood of CO poisonings and deaths in the areas of study.

* Establish baseline knowledge of the CO problem in the area via a combination of expert and public semi-structured interviews.

* Develop a culturally sensitive communication protocol to inform people of the dangers of CO and to provide people with information to make safer their use of indoor heaters.

* Identify opinion leaders within the target community to promote to their peers in Ciudad Juárez neighborhoods the safety strategies suggested by local experts and reported in the communication protocol.

* Measure the success of the health campaign to improve the development of future campaigns.